by C.R. Matín on July 6, 2011
Learn How to Connect Your Customer Interactions to Maximize Your Success.
Live Date/Time: Tuesday,
July 12, 2011 | starting at 8:00 a.m. PDT / 11:00 a.m. EDT
Join
us for the
Oracle CRM & Commerce Online Forum next
Tuesday, where analysts, customers, and Oracle executives will come
together to share why it's more important than ever to deliver an
engaging and consistent experience that sets your business apart.
- Hear
Anthony Lye, Oracle's Senior Vice President of CRM, discuss six CRM
transformations that are driving innovation and increasing customer
effectiveness.
- Learn how leading companies are using
Oracle CRM and commerce solutions to deliver a superior customer
experience that sets their businesses apart.
Register today!
by C.R. Matín on June 28, 2011
With more than 10 million mobile customers and 500,000 landline customers, the mission of Bouygues Telecom is to become the premier mobile, landline, television, and internet brand in France, by focusing on customer acquisition, advice, service, and support. Project challenges included:
- Leverage every customer relationship and increase customer loyalty through personalized offers or promotions on landline or mobile phone contracts
- Build on marketing campaigns and take advantage of incoming contacts from the company’s call center, Web, and retail stores
- Improve acceptance rates of communication service offers
“Thanks to Oracle’s Siebel CRM solutions and Oracle Real-Time Decisions, we can now meet customer requests faster, personalize offers to improve the services we provide, and gain feedback on responses to offers. This enhances our knowledge of our customers before our next contact with them, whether through the Web site, call center, or our Club retail stores.” – Eric Dobremer, IT Manager - Grand Public CRM Development, Bouygues Telecom
Read about results here.
