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Why is Salesforce.com So Worried about Microsoft?

by C.R. Matín on June 9, 2011

Salesforce.com spends a lot of time bashing Microsoft. Their CEO, Marc Benioff, can’t stop talking about us, whether in customer events or on their financial analyst calls. Their sales force tries desperately to spread FUD (fear, uncertainty, and doubt) about Microsoft, giving slick “hit pieces” to prospects with a slanted perspective and dubious claims. All of this raises the question: why is Salesforce.com so worried about Microsoft?

Well, it’s simple. It’s because Microsoft Dynamics CRM is one of the fastest-growing CRM products in the industry. It’s because we took just six years to get our first 1 million users, while it took Salesforce.com more than nine years to get there. It’s because we have unique advantages over Salesforce.com, like allowing our customers to run Microsoft Dynamics CRM in the public cloud (in our data centers), in our partners’ data centers, or in our customers’ data centers – all from a single, multi-tenant codebase that allows you to embrace the cloud on your terms. It’s because we just launched our Microsoft Dynamics CRM Online service in 40 markets around the world, and in 41 languages. It’s because leading research firms like Gartner and Forrester have rated us as a leader in CRM suites, in sales automation, and in customer service and support. And it’s because we do all this while working with a wide range of products you already know and use today, including Microsoft Office, Outlook, and SharePoint.

Salesforce.com is expensive, with long-term contracts to lock you in and lots of extra charges as well. At Microsoft, we think about this business differently. We give you flexible contract terms, a broad technology solution for the public and private cloud, and a great experience for your end users … all at a much more affordable price.

So as you look for a CRM solution for the long term that aligns with your business strategy and your budget – don’t get forced, get what fits. At Microsoft, we’re investing for the future – your future.

Brad Wilson

General Manager
Microsoft Dynamics CRM

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Montgomery County, Maryland’s MC311 program recently won the 2011 Silver CRM Excellence Award in Customer Analytics from Gartner & 1to1 Media. The MC311 program is a centralized customer service center for the county’s constituents. Prior to the implementation of Siebel CRM 8.1, the county was unable to track the volume or type of requests because they were handled by siloed departments. Today, the MC311 program’s centralized customer service center handles calls to a single phone number and provides a self-service website to enter and track requests, as well access to an extensive knowledgebase on the county’s services.

In this video, Opus Group LLC provide an overview of the project, implementation and results. The impressive results include a 98% accuracy rate for service requests, average call time of 2.5 minutes, 95% of calls answered within 20 seconds and an abandon rate of less than 3%. All of these results exceeded the project’s KPI goals!


Congratulations to the county and Opus Group!

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Leading Analyst Firm Gives Oracle Highest Possible Rating for Sales Force Automation in Consumer Goods

April 7, 2011

Gartner, Inc. has given Oracle a rating of "Strong Positive," the highest possible rating, in its report "MarketScope for Sales Force Automation in the Consumer Goods Industry." (1) In the research, Gartner identifies six categories for enabling the key field…

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Leading Analyst Firm Gives Oracle Highest Possible Rating for Sales Force Automation in Consumer Goods

April 7, 2011

Gartner, Inc. has given Oracle a rating of “Strong Positive,” the highest possible rating, in its report “MarketScope for Sales Force Automation in the Consumer Goods Industry.” (1) In the research, Gartner identifies six categories for enabling t…

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Is Master Data Management CRM’s Secret Sauce?

February 18, 2011

This was the title of a recent blog entry by our colleagues in EMEA. Having a good master data management system enables organizations to get a unified, accurate and complete understanding of their customers. Gartner Group’s John Radcliffe explains why…

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Is Master Data Management CRM’s Secret Sauce?

February 18, 2011

This was the title of a recent blog entry by our colleagues in EMEA. Having a good master data management system enables organizations to get a unified, accurate and complete understanding of their customers. Gartner Group’s John Radcliffe explains why…

Read the full article →

Analyst Firm Profiles Integrated Tax System COTS Products

February 15, 2011

Gartner, Inc. profiles "Critical Capabilities for Integrated Tax System COTS Products, 2010." Integrated tax system (ITS) commercial off-the-shelf (COTS) software products are applications that automate transactional processes of government revenue agencies, such as taxpayer registration, return filing and processing,…

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Analyst Firm Profiles Integrated Tax System COTS Products

February 15, 2011

Gartner, Inc. profiles "Critical Capabilities for Integrated Tax System COTS Products, 2010." Integrated tax system (ITS) commercial off-the-shelf (COTS) software products are applications that automate transactional processes of governmen…

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Gartner posiciona a Aprimo en Cuadrante Líderes en último informe

February 10, 2011

Aprimo® Inc., empresa líder de software de marketing integrado basado en la nube … de marketing y más allá del dominio de las bases de datos de marketing. …

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Aprimo en Cuadrante Líderinforme GartnerMagic Quadrant sobre

February 9, 2011

Aprimo® Inc., empresa líder de software de marketing integrado basado en la … de marketing y más allá del dominio de las bases de datos de marketing Las …www.prlog.org/11285994-aprimo-en-cuadrante-lder-informe-…

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