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Announcing: Oracle CRM and Commerce Online Forum

by C.R. Matín on July 6, 2011

Learn How to Connect Your Customer Interactions to Maximize Your Success.
Live Date/Time:
Tuesday, July 12, 2011 | starting at 8:00 a.m. PDT / 11:00 a.m. EDT

Join us for the Oracle CRM & Commerce Online Forum next Tuesday, where analysts, customers, and Oracle executives will come together to share why it's more important than ever to deliver an engaging and consistent experience that sets your business apart.
  • Hear Anthony Lye, Oracle's Senior Vice President of CRM, discuss six CRM transformations that are driving innovation and increasing customer effectiveness.
  • Learn how leading companies are using Oracle CRM and commerce solutions to deliver a superior customer experience that sets their businesses apart.
Register today!

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CRM Goes to School, Supports Enrollment Growth

by C.R. Matín on June 30, 2011

At Post University in Waterbury, CT, the focus is on the student. Generally, the first interaction from a potential student is a lead, which can come from a variety of sources. Any delay in following up with the interested student (the lead) affects the conversion success rate, i.e., the likelihood of enrollment. By implementing Oracle CRM On Demand, Post University automated the admissions process so the admissions counselors are in direct contact with the students and eliminated many manual steps. The admissions and marketing teams, as well as the students, benefit from the new streamlined process.

Up next, Post University, plans to increase the efficiency of the student retention processes with the expansion of Oracle CRM On Demand.

Take a look at the video to learn more about Post University's Oracle CRM On Demand implementation:

Congrats to Post University, and Apex IT, their implementation partner, on the successful implementation!

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Bouygues Telecom Gains a 360-Degree Overview of Customers and Improves Offer Acceptance Rates

June 28, 2011

With more than 10 million mobile customers and 500,000 landline customers, the mission of Bouygues Telecom is to become the premier mobile, landline, television, and internet brand in France, by focusing on customer acquisition, advice, service, and…

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Four Easy Ways to Save a Rocky CRM Relationship

June 28, 2011

 Today, I am pleased to introduce our guest blogger Luke Christianson. Luke is  an Application Sales rep based out of Minneapolis, MN.  You can find him on LinkedIn and follow him on Twitter. In any relationship, sooner or later, the exc…

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Forrester- The Right Customer Experience Strategy

June 20, 2011

I am blogging from a warm, sunny NYC today. We are here, sponsoring and attending Forrester’s Customer Experience Forum 2011.

Customer Experience Management has been a key area of focus for us in CRM. Our VP of CRM and eCommerce Product Mark…

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Oracle CRM Industry-Specific Innovations

June 14, 2011

Oracle VP Aaron Shidler on Oracle’s Top 5 CRM Industry-Specific Innovations As vice president of Oracle Fusion Application strategy, industry veteran Aaron Shidler has a unique view into the breadth and depth of Oracle Applications. We asked hi…

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Oracle is #1 in CRM Applications Again!

June 10, 2011

We are happy to share some exciting news. We got word that IDC has just finalized it’s market share numbers for 2010, and that Oracle is once again in the number one spot for CRM applications.

Oracle had a share of 11.8% in 2010 which was s…

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Is Your Insurance Company Ready for Hurricane Season?

June 8, 2011

When I buy property & casualty insurance, I look for carriers that are easy to deal with. When trouble strikes, insurance carriers and agents need to work quickly with their clients.

Watch this new video dramatization of the Alamere Insuran…

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"Oracle Flashes Marketing Muscle" -Denis Pombriant

June 3, 2011

One big take away from Siebel’s thinking is the importance of conventional B2C marketing… this was an excerpt from esteemed CRM thought leader Denis Pombriant’s review of our Marketing Solutions in a recent blog entry.
Read on for the complete…

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Mobile’s Growing Influence on Commerce

May 31, 2011

Are You Providing a Seamless, Connected Experience?
In a new study, Mobile Trends: Consumer Views of Mobile Shopping and Mobile Service Providers, more than 1,000 mobile phone consumers in the United States were surveyed on their use of wireless d…

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