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by Sherie Cavicchia on February 4, 2012

Customer relations management (CRM) software is so commonplace in modern business that every area of a business, even those with extremely minimal customer interaction, tend to use some form of CRM. CRM has come a long way since it’s inception. It has taken years, but CRM software systems have finally morphed into the useful tools they are today. CRM software’s evolution has been primarily influenced by the following elements: technological innovation, incorporation of data, and the development process. In recent years, the business industry has seen a push to integrate a fourth element, customer-based CRM, into the overall CRM development process.

This desire to become more competitive and successful has led many managers to try out one or the other of CRM technologies and solutions for contact management. Knowing your company’s individual needs and goals will help you decide which of these solutions is best for you.

After reviewing the data collected by technological innovations, the following step in improving CRM software systems is to actually incorporate this information into the development process. Once the data discovered via various technological innovations has been integrated throughout a business, each department of the company is able to come together to provide a more cohesive customer service experience to their clients. Long-term, this interconnected approach to customer service will result in improved customer satisfaction. As all of a company’s departments are trained in the same customer service methods, representatives will become better and better at closing sales, resolving customer’s various problems, and resolving an array of situations.

The development process of CRM software relies heavily on the removal of antiquated portions of the code; this, the third component of CRM evolution, necessitates that developers understand when a particular section of code is no longer effective, and thus, expunge it from the process. In removing these obsolete portions of the code, the developers allow the program to be rewritten to fit the desires of modern consumers. The more sections of code are tweaked, the better representatives are able to provide effective, high-quality service to their clients.

Customer-based CRM, the proposed new element to the progression process, is concerned with the constantly shifting needs and desires of customers.In modern society, with constantly shifting values, customers have a vastly different outlook on social interaction than prior generations. As it is impossible for customer service representatives to know the mindset of each and every consumer, it can prove troublesome to enforce customer service tactics that are effective with a wide variety of people. As a whole, CRM software systems are meant to aid both representatives and consumers; by helping customer service representative to provide a higher quality of service, CRM systems also increase overall consumer satisfaction.

The moment you query www.karmacrm.com into Yahoo search, do you find what you need?

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imageWe are pleased to announce the release of the white paper, Microsoft Dynamics CRM for Microsoft Office Outlook Compatibility with Citrix XenApp 6, which is available for download from the Microsoft Download Center at : http://www.microsoft.com/download/en/details.aspx?id=26667.

Microsoft, working with Citrix® Corporation, completed functional verification of Microsoft Dynamics CRM for Microsoft Office Outlook and Citrix XenApp 6 and its components. This white paper details the compatibility verification of Microsoft Dynamics CRM for Microsoft Office Outlook when deployed with Microsoft Office 2007 on Citrix XenApp 6, as well as the results of scalability testing of Microsoft Dynamics CRM for Outlook on Citrix XenApp 6 running on an Intel Xeon processor-based server.

Specifically, the paper includes:

  • Instructions for setting up and deploying the test environment.
  • A description of the Microsoft Dynamics CRM implementation and the methods used to obtain the results.
  • Details of the hardware configuration and software settings.
  • A summary of the key test parameters and results.

I’d especially like to recognize the efforts of Krishnan Rangarajan, Alex Kalinin, Corey Hanson, and the broader CRM Product Group for contributing to and reviewing this paper to help ensure its completeness and accuracy.

Note: The paper will subsequently be available via MSDN and the TechNet library in the CRM section under Technical Articles for Managed IT.

Thanks,

Jim Toland



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Vote for the July SugarForge Project of the Month

July 1, 2011

Thanks for the feedback from everyone this week on what projects you thought would be fit for the title of July 2011 SugarForge Project of the Month. We had one overwhelming favorite amongst the nominations, as well as a few other projects that have also made a good impact on the community as a whole. [...]

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Update Rollup 18 for Microsoft Dynamics CRM 4.0

June 30, 2011

The Microsoft Dynamics CRM Sustained Engineering (SE) team released Microsoft Dynamics CRM 4.0 Update Rollup 18 on Thursday, June 30, 2011. The links below will take you to the necessary information about Update Rollup 18. Microsoft Download Cent…

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Forrester- The Right Customer Experience Strategy

June 20, 2011

I am blogging from a warm, sunny NYC today. We are here, sponsoring and attending Forrester’s Customer Experience Forum 2011.

Customer Experience Management has been a key area of focus for us in CRM. Our VP of CRM and eCommerce Product Mark…

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Power User Tip: End Series for Recurring Appointments

June 15, 2011

Microsoft Dynamics CRM 2011 introduces the capability to create recurring appointment in CRM and its bi-directional synchronization support with Outlook. In this blog I am going to discuss about one of the enhanced capabilities introduced by CRM which …

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Why is Salesforce.com So Worried about Microsoft?

June 9, 2011

Salesforce.com spends a lot of time bashing Microsoft. Their CEO, Marc Benioff, can’t stop talking about us, whether in customer events or on their financial analyst calls. Their sales force tries desperately to spread FUD (fear, uncertainty, and…

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Controlling User Synchronization Settings

June 2, 2011

Today’s guest blogger is MVP Joel Lindstrom, a Solutions Consultant at Customer Effective.

imageOne of the items frequently requested, especially in large deployments of Microsoft Dynamics CRM, has been the ability to control Outlook client synchronization. CRM for Outlook provides a fantastic bi-directional synchronization between CRM and Outlook for Contacts, appointments, tasks, and other activities, but in some organizations, business requirements dictate that some or all of the synchronization be disabled, or that the settings not be user modifiable.

With CRM version 4.0, there were SQL database updates that could be used to prevent some types of synchronization, but they were unsupported and could often be overridden by a user updating his CRM for Outlook settings.

Also, contact synchronization options in CRM 4 are based on the user’s local data rules. By default, when users are created, their local data rules default to contacts owned by current user. While this worked well in some situations, in many cases, this either resulted in the user’s Outlook contacts being filled with too many contacts (if they own many contacts), or the contacts that they want to have not being synchronized to their outlook contacts. While this could be fixed by updating the user’s local data rules, it was often a surprise for users who just installed the client without first making modifications to their settings.

With Microsoft Dynamics CRM 2011, Microsoft has introduced a supported method for setting synchronization setting and controlling them from a global perspective.

clip_image001First thing you will notice is that in CRM 2011 for Outlook, there are no more checkboxes to enable/disable synchronization for tasks, contacts, or appointments. Now everything is controlled through the local data rules, which are now called Outlook Filters.

Now for CRM 2011 for Outlook, you will not only see Outlook Filters for contacts, you will also see one for each activity type. These still default to the records that you own or are to which you are a party (such as appointments you are attending). However, you can now change the filter rules to change what activities synchronize to your calendar.

Imagine a sales manager who wanted to see all appointments involving someone on his team—he could update his outlook filter and include records where the owner of the appointment was on his team.

Also, if someone wanted fewer appointments or tasks to synchronize than everything owned by her, or wanted to turn off task synchronization,you can modify her filter rule for tasks, or disable it altogether.

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Controlling Synchronization Filters

So what do you do if you want to control Outlook Filters for all of your users—say you want them to get a different set of filters than the default “my” filters, or you want to disable synchronization for contacts?

CRM 2011 introduces a new feature called filter templates. Outlook filters are stored in the SavedQuery table of the MSCRM database. Filter templates allow you to set one SavedQuery record as the default per entity, then when new users are added to the system, their data rules will reflect the default filter rules.

See this link from the CRM 2011 SDK regarding filter templates: http://msdn.microsoft.com/en-us/library/gg328205.aspx

So you could create one user, set their Outlook filters to the desired default, then set the SavedQuery.IsDefault attribute to 1 on the SavedQuery records for that user. Then subsequent users will default to these rules.

This gives system administrators much greater control over users default Outlook Filters, but what about preventing users from modifying their data rules later?

clip_image003The security roles in 2011 have been enhanced with a new privilege setting called “Manage User Synchronization Settings” located on the bottom of the Core Records of the security role definition.

If you disable this setting, users will not be able to modify their outlook filters, ensuring that your default settings go unchanged.

Keep in mind that you may not want to do this, especially if you want users to be able to control what record synch/don’t synch; however, if your business requirements dictate limiting synchronization setting modification, this is a welcome addition.

Cheers,

Joel Lindstrom

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Announcing: Microsoft Dynamics CRM 2011 Implementation Guide update 5.1.0

May 19, 2011

Microsoft Dynamics CRM 2011 Implementation Guide update 5.1.0 is now available

Yes, it’s that time of year again where flowers are blooming, trees are burgeoning, and there’s a brand-spanking new update to the Microsoft Dynamics CRM 2011 Implementation Guide! Please note that this update will only be published to the TechNet and MSDN libraries.

Summary of changes

We strive to keep the information in this documentation as current and accurate as we can. The below table lists the changes that have been made as part of this documentation update.

Guide

Topic

Type

Explanation

Planning

Business Manager’s Role in a Microsoft Dynamics CRM Implementation

Revision

Moved the entire section out of the Planning Guide and moved it as a separate document that is not included with the Planning Tools download package.

Planning

Upgrading from Microsoft Dynamics CRM 4.0

Addition

Added a note that only the default organization is upgraded and additional organizations must be upgraded by using Deployment Manager.

Planning

SQL Server deployment considerations

Addition

Added bullet item about limited support when running Microsoft Dynamics CRM with a SQL Server that uses RCSI.

Planning

Active Directory and network requirements for Microsoft Dynamics CRM

Addition

Added a short sub-topic for IPv6 support.

Planning

Network ports for Microsoft Dynamics CRM

Addition

Added new subtopic for server role network port requirements.

       

Installing

Install Microsoft Dynamics CRM 2011 Server on a server without Microsoft Dynamics CRM installed

Revision

Revised Setup Wizard step on Specify E-mail Router Settings page to include that if you use a domain account for the Email Router service you must add that account to the PrivUserGroup.

Installing

Installing Microsoft Dynamics CRM for Outlook with Roaming User Profiles, Windows Server Remote Desktop Services, or Citrix Presentation Server

Addition

Added new topic for installing Microsoft Dynamics CRM for use with Citrix and Terminal Server.

Installing

Microsoft Dynamics CRM Reporting Extensions XML configuration file

Revision

Replaced "true/false" with "0/1" accepted values for autogroupmanagementoff element.

Installing

Sample Microsoft Dynamics CRM Reporting Extensions XML configuration file

Revision

Replaced "true/false" with "0/1" accepted values for autogroupmanagementoff and autoupdateconfigdb elements.

Cheers!

Matt Peart

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How to control surfacing of Custom Activity

May 16, 2011

Until Microsoft Dynamics CRM 4.0 there were only a bunch of OOB activities like appointment, task, phone call etc. There was no way for user to create new entities like IM, voice chat, SMS etc. which represents new communication channel and need activity party. Microsoft Dynamics CRM 2011 solves this problem by providing capability to create custom activity. Custom activity allows user to have several type of OOB activity party within custom entity itself.

In this post we will cover how to control surfacing of custom activity. By default custom activity appears in UI along with other OOB activities. To enable/disable surfacing of custom activity user simply need to check/uncheck “Display in Activity Menus” checkbox while creating custom activity.

clip_image002Please note that once this checkbox is checked/ unchecked it can’t be changed later. So user need take a conscious decision while creating custom activity. Once this custom activity is unchecked you will see that this custom activity doesn’t appear in all places where OOB activity and other custom activity appear. This setting is applicable for both web client and Outlook client.

Let’s walk through a scenario to understand this in more detail. A company “XYZ” has following requirements. It needs a new activity “Feedback”. Feedback is only given to a particular user regarding a customer (Account/ contact). So it should be associated with user and customer. It should not appear in all other places. Company also needs another custom activity “SMS” which is like any other activity.

Simon creates a new custom activity “Feedback”. The system customizer Simon unchecks the checkbox of “Display in Activity Menus” while creating this custom activity. He creates a 1: N relationship between “Feedback” and user entity. As this feedback will be about some customer so he adds OOB activity party lookup of “customers” on the main form of Feedback entity.

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Simon creates another custom activity “SMS”. While creating this custom activity he checks both checkboxes as he wants to show it in all places along with OOB activities. Along with this he also adds “To” and “From” activity party on main form of custom activity.

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Now publishes all customizations. He also creates one record of both entities to test. Now let’s see how these custom activities appear in various places. Let’s check on default places where mainly activities appear:

Ribbons

o Activities Main grid ( Workplace –> Activities)

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o Activities associated grid ( From Accounts form)

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o Activities advance find

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o New Activity on Jewel

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Views

o Activities view

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o Activities associated view

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o Type selector

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As you can see, only SMS entity and its records appear. The “Feedback” entity appears only on associated grid of user.

I hope this post will help you to harness the power of controlling the surfacing of custom activity and its implications.

Cheers,

Niraj Yadav

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