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Oracle is #1 in CRM Applications Again!

by C.R. Matín on June 10, 2011


We are happy to share some exciting news. We got word that IDC has just finalized it's market share numbers for 2010, and that Oracle is once again in the number one spot for CRM applications.

  • Oracle had a share of 11.8% in 2010 which was several points higher than our competition 
  • Oracle increased share by a full perecentage point, from 10.8% (2009) to 11.8%, and had a growth rate of 15.9%, above the industry average of 6.2%

 IDC defines CRM as having four sub-categories: Contact Center, Customer Service, Marketing and Sales. This includes the following Oracle products:

    • CRM modules in EBS (incentive compensation, iStore, marketing, service, sales and trade management)
    • CRM components of JDE
    • CRM components of PeopleSoft
    • Oracle CRM On Demand

Source: IDC,  May 2011

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Do you remember Dave Carroll's song "United Breaks Guitars" and all the bad publicity it gave United Airlines, but it did make Dave Carroll a celebrity.

Everyone knows how powerful social media channels are today,and their influence on the buying behavior of today's customer. This makes it more critical than ever to monitor and respond to those conversations that are going on, around your products, on the social web.. A few bad tweets, or negative Facebook posts will quickly make you lose those customers and prospects.

For our Oracle customers, we have a new integration with Buzzient. Buzzient harvests, stores and analyzes social media posts about your company and competitors from sources such as Twitter, Facebook, YouTube, MySpace, blogs, discussion boards, Newsgroups and Amazon reviews. Buzzient integrates social media data into Oracle CRM On Demand, Siebel, PeopleSoft Enterprise, JD Edwards EnterpriseOne and other Oracle Applications.

This integration:


  • Provides a new channel for Social Media through a third party listening platform

  • Enables Social Media posts to be brought into CRM

  • Allows CRM users to interact with Social Media and finally

  • Extend the customer profile in CRM to include Social Media information

See this in action:

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