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With more than 10 million mobile customers and 500,000 landline customers, the mission of Bouygues Telecom is to become the premier mobile, landline, television, and internet brand in France, by focusing on customer acquisition, advice, service, and support. Project challenges included:

  • Leverage every customer relationship and increase customer loyalty through personalized offers or promotions on landline or mobile phone contracts
  • Build on marketing campaigns and take advantage of incoming contacts from the company’s call center, Web, and retail stores
  • Improve acceptance rates of communication service offers

Thanks to Oracle’s Siebel CRM solutions and Oracle Real-Time Decisions, we can now meet customer requests faster, personalize offers to improve the services we provide, and gain feedback on responses to offers. This enhances our knowledge of our customers before our next contact with them, whether through the Web site, call center, or our Club retail stores.” – Eric Dobremer, IT Manager - Grand Public CRM Development, Bouygues Telecom

Read about results here.

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One big take away from Siebel’s thinking is the importance of conventional B2C marketing... this was an excerpt from esteemed CRM thought leader Denis Pombriant's review of our Marketing Solutions in a recent blog entry.

Read on for the complete article. For more on the Oracle marketing solutions click here

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Montgomery County 311 Wins Gartner Award for Customer Analytics

May 19, 2011

Montgomery County, Maryland’s MC311 program recently won the 2011 Silver CRM Excellence Award in Customer Analytics from Gartner & 1to1 Media. The MC311 program is a centralized customer service center for the county’s constituents. Prior to th…

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CRM MVPs Make Dynamics Most Influential People Top 100 list

May 13, 2011

imageA number of our CRM MVPs were recognized as Microsoft Dynamics Most Influential People Top 100. This annual list consists of influential people for all of the Microsoft Dynamics products, not just Microsoft Dynamics CRM. Microsoft Dynamics is a suite of integrated business management solutions for financial, supply chain and customer relationship management.

The Most Influential People in Microsoft Dynamics for 2011 is based on a number of criteria, and with more than 25,000 unique voters and more than 500,000 votes in total the annual list is now firmly established in the Microsoft Dynamics consciousness. More criteria information is available here.

The following CRM MVPs were recognized:

40 – Umar Khan

uMar Khan has developed into one of the leading Pakistan CRM Functional go to people. As a Microsoft CRM Dynamics Consultant working in Australia, uMar is currently focusing on implementing and enhancing Microsoft Dynamics CRM for different vertical industries; working with companies who wish to implement Microsoft Dynamics CRM and Microsoft Partners who are implementing CRM for their customers. uMar’s blog is one of the most widely read Indian CRM blogs and the success of his blog comes from his insights that he can bring to the functional issues that end clients continue to wrestle with.

44 – Jürgen Beck (second award)

Jurgen works as an independent consultant, programmer, trainer and author since 1995. Jurgen is a holder of a diploma in commerce with specialization in Business Information Systems. He graduated in 2002 with excellence from the University of Osnabrück in Germany. In the world of Microsoft technologies he is certified as a MCP, MCAD, MCSD.NET, MCDBA, MCITP, MCSE and MCT. He is also certified as MBS Certified Master and CRM Developer for Microsoft CRM.For his activity on the Microsoft .NET and Microsoft Dynamics CRM Community in Germany he was first awarded with the Microsoft MVP – Most Valuable Professional for Microsoft Visual C# followed by Microsoft Dynamics CRM. He is the first MVP for a Microsoft Business Solutions product in Europe. A consultant, trainer, author and programmer. He was the first MVP for a Microsoft Business Solutions product in Europe, also a MBS Certified Master. His books have created a following of over 3000 for his website and blog. Website: http://www.ComBeck.de

57 – Frank Lee (second award)

Frank is the President of Workopia Inc a premier Microsoft Dynamics CRM certified specialist for small and medium size businesses across America, Workopia began in 2003 and has grown to be the preeminent Dynamics CRM practice. Frank has been actively involved with Microsoft CRM implementations since v1.0 beta (2002). He has consistently achieved the MVP for Microsoft Dynamics, and his ability to customise not only small CRM solutions but the larger implementations comes from his previous Siebel experience. He is widely renowned in the channel as a speaker and his convergence talks are the most blogged in the CRM space.

71 – Matthew Wittemann (second award)

Matthew Wittemann, author of The Microsoft Dynamics CRM 2011 Administration Bible, is the CRM Practice Director of North Carolina (USA) based C5 Insight, a CRM and SharePoint consultancy that has been helping companies improve their use of technology in sales, marketing, service and operations since 2001. A six-time Microsoft MVP award recipient, Matthew is a frequent contributor to CRM industry publications and user communities. He is well-known for his ICU-MSCRM blog, a website dedicated to Microsoft Dynamics CRM, which he has maintained since the earliest versions of the software. He speaks internationally to technical and business audiences about implementing and leveraging the Microsoft Dynamics CRM platform. With a diverse background in web technologies, he has led the development of numerous complex and award-winning CRM deployments, and has recently turned much of his focus towards using Microsoft CRM and SharePoint technologies as a rapid application development platform.

97 – Leon Tribe

Dynamics CRM consultant and business thought leader based in Sydney, Australia. Leon regularly applies his skills to improve businesses through applying a strategic focus, implementing transparent processes and using technology to bring everything together. Initially working as a trainer/lecturer, Leon transitioned into technology and started working with CRM systems in the late 1990s. Consulting at Interact Commerce (now part of Sage) on the ACT! and Saleslogix products, Leon moved to Deloittes in 2001 to hone his consulting skills. Leon moved on to work with numerous customers across multiple industries and was part of the first group of consultants in Australia trained on the beta edition of Microsoft CRM 1.0 (now Dynamics CRM). Seeing the future of the product, Leon transitioned to Dynamics CRM and has worked almost exclusively with the product ever since. A prolific business writer, Leon has been writing on consulting and the CRM industry for almost ten years. These days Leon writes and contributes to industry books, writes his humorous syndicated blog, “Leon’s CRM Musings” (http://leontribe.blogspot.com), and regularly tweets.

Kudos!

JaAG

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Buzzient Integrates Social Media Data into Oracle CRM On Demand

April 28, 2011

Do you remember Dave Carroll’s song "United Breaks Guitars" and all the bad publicity it gave United Airlines, but it did make Dave Carroll a celebrity. Everyone knows how powerful social media channels are today,and their influence on the buying…

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Buzzient Integrates Social Media Data into Oracle CRM On Demand

April 28, 2011

Do you remember Dave Carroll’s song "United Breaks Guitars" and all the bad publicity it gave United Airlines, but it did make Dave Carroll a celebrity.
Everyone knows how powerful social media channels are today,and their influence on the…

Read the full article →

Free White Paper: Four Effective Service Strategies that Drive Brand Advocacy

April 25, 2011

Did you know that customers who are happy enough to recommend a product or service to others – brand advocates – contribute an astonishing 25 times their lifetime customer value to the top line? The challenges facing customer service organizations…

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Free White Paper: Four Effective Service Strategies that Drive Brand Advocacy

April 25, 2011

Did you know that customers who are happy enough to recommend a product or service to others – brand advocates – contribute an astonishing 25 times their lifetime customer value to the top line? The challenges facing customer service organizations…

Read the full article →

Free White Paper: Four Effective Service Strategies that Drive Brand Advocacy

April 25, 2011

Did you know that customers who are happy enough to recommend a product or service to others – brand advocates – contribute an astonishing 25 times their lifetime customer value to the top line?
The challenges facing customer service organizatio…

Read the full article →

CRM at Oracle Series: Segmentation

April 21, 2011

Shouldn’t having a large customer or prospect database be an advantage for marketers? Well, not really – considering that marketing teams need to take the Do Not Call and Email Permissible Use requirements into consideration for marketing to various segments….

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