Customer relations management (CRM) software is, by this point, being utilized by nearly every aspect of industry that has any form of customer interaction. CRM has come a long way since it’s inception. Though it took quite some time, CRM systems have evolved into the effective and useful tools they are to modern businesses. The progress of CRM software is propelled by three major components: technological innovation, incorporation of data, and the development process. In recent years, the business industry has seen a push to integrate a fourth element, customer-based CRM, into the overall CRM development process.